podcast

Lifetime deals can save you a lot of money, but are they always worth investing in? I buy quite a few lifetime deals, and some have saved me money and time. But I’ve also bought tools that I never ended up using, and I’ve seen tools disappear after a year or two. In this episode of The Candid Code, I share how I evaluate lifetime deals, when I prefer paying monthly, and why you need to consider more than just the discounted price. We talk about testing tools, checking reviews, the risk of tools disappearing, migration costs, cash flow, and whether you actually need thatRead More →

Are you spending so much time creating content, building offers, preparing your course and setting up systems that you’re forgetting to sell? In this episode of The Candid Code, I talk about why online business owners can spend days, months and even years preparing without consistently making offers. I share why selling needs to be part of your business from the beginning, why you don’t need to wait until everything is perfect, and why active selling matters before you focus on automations and evergreen funnels. Because your business needs to bring in revenue. And that means you need to sell.Read More →

Lead magnets were helping me grow my email list. At one point, I had created more than 50 lead magnets and grown my list to nearly 10,000 subscribers. But there was a problem: my business wasn’t growing the way I expected it to. I was creating checklists, cheat sheets, guides, and Instagram resources because I knew how to make them and saw other people doing the same. What I didn’t realise was that my lead magnets weren’t connected to the offers I wanted to sell. In this episode of The Candid Code, I’m sharing what I learned from that experience and why growing your emailRead More →

What do you do when you keep getting rejected from the opportunities you want? When I was rebuilding my online coaching business in 2022, I applied to a collaborative event and was rejected. There was no explanation, and I started filling in the blanks myself. Maybe I wasn’t established enough. Maybe I didn’t look like the other people in the industry. Maybe I wasn’t seen as an authority. I applied again a few months later and was rejected again. That experience changed the way I looked at collaboration, visibility, authority, and eventually my own business. In this episode, I share what happened when I keptRead More →

There are phases in business where everything feels important. You have content to create, offers to sell, systems to build, and ideas you want to execute. Everything feels urgent, everything feels like it matters, and it becomes difficult to decide what to actually focus on. In this episode, I talk about what this phase really looks like and how prioritisation actually works when you’re building an online business. What tends to get your attention, what actually moves things forward, and how to start making clearer decisions when everything feels equally important. This is a real conversation about navigating overwhelm, scattered focus, and the pressure ofRead More →

Is social media actually growing your online business—or just keeping you busy? In this episode, I share my experience of posting consistently for three years on Instagram and Facebook while building a coaching business. Social media helped me establish authority and build relationships, but it also created pressure, consumed time, and kept me focused on content instead of compounding assets. We talk about: The real effort behind daily posting Why social media content rarely compounds The pressure to show up consistently Comparison and its hidden cost Redirecting energy toward evergreen platforms Shifting focus to backend systems and sales This is a real conversation about visibility,Read More →

In an online business, there are moments when you don’t feel ready, but you still do the thing anyway. You don’t fully know how it works, you haven’t figured everything out, and waiting to feel prepared only keeps things stuck. In this episode, I share real moments from building an online business, figuring out lead magnets and email delivery, hosting events without knowing the full process, and navigating situations I couldn’t have prepared for until I was already inside them. This isn’t a teaching episode or a framework. It’s a real conversation about how business actually unfolds, and how most things are figured out onlyRead More →